AMIR NEGM
(Amir R. Negm)

Entrepreneur • Digital Transformation Leader • Founder of Neu Ocean Technologies

Highly accomplished C-suite with two decades of experience running complex organisations across multiple industries. Proven ability to drive profitability, optimise resources, and lead high-performing teams.

Extensive cross-cultural collaborations shaped a portfolio of ventures from specialised to highly innovative — underpinned by excellence in talent selection, effective delegation, and cross-functional leadership.

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At a Glance

Based

Dubai, London & Cairo

Focus

AI-driven digital transformation; enterprise systems; data & automation.

Flagship Venture

Neu Ocean Technologies, the owner of Jirlie – a modular, AI-powered transformation framework.

Entrepreneurial Journey

Across Construction, Technology and Real Estate

2016

Founder & Managing Director,
Mustang Building & Design Services


Middle East construction and fit-out arm of a UK design consultancy (formerly J09 Designs).

2019

Founder & CEO,
Neu Ocean Technologies Ltd


Multinational digital business transformation company based in London with operations in the GCC.

2023

Founder,
Tazzweed AI


AI-powered procurement assistant that streamlines processes, reduces costs, and enables data-backed decisions.

Neu Ocean Technologies & Jirlie

Neu Ocean Technologies specialises in digital transformation, automation, and IoT. Jirlie, its core framework, comprises 130+ integrated modules spanning accounting, HR, CRM, project management, and more — designed for enterprises and startups alike.

Recent initiatives include the Jirlie Innovation Portal for entrepreneurs and the integration of Blockchain/Web3 to secure, decentralise, and streamline data transactions across business ecosystems.

AI Fabric

- Jirlie Studio to reduce engineering effort per project
- Virtual Assistant for guidance and hands-free interaction
- Predictive analytics, anomaly detection, BI

Automation & CRM

- Copilot-style workflow automation
- Personalised lead scoring & follow-ups
- Omnichannel support with document understanding

Vision

- Interconnected, intelligent business ecosystems
- Standards that let companies “speak” securely
- Beyond transformation — enduring relevance

Interests

Between entrepreneurship, sports and socialization

Polo

Cigar

Super Cars

   Roles of Giving

2010

Associate Member & Publisher, IAENG

2013

Prospective Evaluation Expert, UNDP Roster of Experts

Family Lineage (Alexandria Branch)

A distinguished family history tracing to the Sawarka tribe and a legacy of national service, rural leadership, and participation in pivotal moments of Egyptian history — culminating in the founding of the Alexandria branch in the mid-20th century and continued civic contributions.

My Book

Beyond Code
My Journy Towards Entrepreneurship

Every journey begins with a question — sometimes spoken, sometimes silent. For me, it was never “What will I do?” but rather “How can things be done better?” That question has followed me since childhood, echoing through every challenge, every reinvention, and every dream that pushed me beyond what was known.

This book is not about perfection — it’s about perseverance.

Every story you’ve read here was written through trial, doubt, and faith. Beyond Code is not a tale of instant success, but of the constant rebirth that defines every true entrepreneur’s path.

I’ve learned that technology can transform systems, but only belief can transform people. The greatest innovations are not built in code, but in conviction — in the quiet decision to rise again after everything seems lost.

If these pages reach even one person standing at that same crossroad, unsure whether to continue, my story has served its purpose. Because in the end, what defines us is not how high we climb, but how deeply we believe when everything else fades.

To everyone who ever believed, challenged, or doubted me — You all became part of the story that made this journey real.

To every dreamer standing at the edge of uncertainty — May you find the courage to step forward, even when the sea has not yet parted.

And finally, to those who bet on my loss — It has always been a matter of time.

Thank you for sharing this journey with me — through roots, memories, failures, and rebirths — until the moment Neu Ocean was born.

The story continues, not in these words, but in every step forward.

Download the free edition here
My Book

Amir R. Negm © All rights reserved.